Why I Love Marketing for the Wedding Industry

There’s a special kind of energy in the wedding world — one part beauty, one part emotion, and one part creative chaos. As a marketer and writer, I’ve worked across industries, but there’s something about weddings that keeps pulling me back in. The people are passionate, the visuals are next-level, and every project feels deeply personal.

Here’s why I love this space — and why I feel so lucky to support the clients I do.

1. It’s Storytelling With Heart

Whether I’m writing about a couple’s mountaintop vows or crafting a caption that brings a venue’s vibe to life, everything in the wedding industry revolves around story. And I love that. My job isn’t just to promote services — it’s to capture feeling, moment, and meaning.

That’s what I aim to do when I write for Christina Ney Photography. Christina’s work is honest and intimate, and her blog posts need to reflect that same level of care. From wedding recaps to vendor features, each post helps boost her site’s visibility and give future couples a taste of what it’s like to work with her.

2. I Get to Uplift Incredible Venues

Right now, I handle marketing for The Kirkwood Event Space, a restored Art Deco wedding venue in Des Moines that’s as photogenic as it is elegant and breathtaking. This space has history, character, and a design-forward team behind it — and helping them grow their digital presence is such a rewarding challenge.

From promoting open house events to highlighting availability, I get to wear multiple hats — always with the goal of helping more couples discover what makes this venue so special.

3. It Keeps Me Creatively Sharp

Writing for the Steamboat Springs Wedding Guide was another incredible part of my journey. Covering everything from how to plan a celebration in the Colorado mountains to spotlighting local vendors, this kind of editorial work pushes me to stay both strategic and inspired. It’s a perfect blend of useful content and visual storytelling.

Plus, it’s helped me see just how diverse the wedding world really is. No two markets, venues, or audiences are the same — and that keeps the work exciting.

4. The Work Actually Matters

At the end of the day, this isn’t just marketing. It’s helping real people show up, stand out, and connect with couples who are dreaming big. Whether I’m writing blogs, building strategy, or crafting social content, I know I’m helping my clients do more of what they love. And that’s what keeps me coming back.